The Zero to Three 2016 national parent survey found that over 80% of parents used internet search engines to look for parenting advice but less than 50% of them found the results to be trustworthy. Many existing online resources are either biased, offer conflicting information or have advertising-driven business models.

Not everything on the web is bad though—university, research centers and hospital-based websites are sources of safe, accurate, and reliable information. But most parents aren’t aware of their existence because these organizations do not focus heavily on outreach.

We started Inceptive Education, a nonprofit, to make it easy for parents to find reliable, unbiased resources, including access to various experts. We conduct expert-led workshops and webinars, both free and paid.  In addition, we post one hand-picked resource every week on our website.

Based on our research and conversations with our experts, we recommend the following websites for parents (alphabetically in each category). Please note that this list is not exhaustive, there are other great websites and information sources. We just picked a few that are our go-to sources.

Health-related topics

    • Caring for kids: Caring for Kids provides parents with information about their child’s and teen’s health and well-being. The site is developed by the Canadian Paediatric Society and covers topics like pregnancy, child health, keeping kids safe and more.
    • The Environmental Working Group (EWG): The Environmental Working Group (EWG) is a non-profit, non-partisan organization dedicated to protecting human health and the environment. Their Consumer Guides and EWG VERIFIED programs help parents find baby and personal care products that are free from EWG’s “chemicals of concern” and meets their strictest standards for your health.
    • Healthy Children: Healthy Children is a website by The American Academy of Pediatrics (AAP) that brings pediatrician-approved health information and guidance for parents and caregivers, along with interactive tools and personalized content.

Media and technology

    • Common Sense Media: Common Sense Media is a nonprofit that provides entertainment and technology recommendations for families and schools. They rate movies, TV shows, books, and more so parents can feel good about the entertainment choices they make for their kids.

Early childhood development

    • I-labs: The Outreach Modules section of The Institute for Learning & Brain Sciences (I-LABS) at the University of Washington I-LABS is a great resource for parents interested in taking a deep dive in early childhood development. These free online training modules, each about 25 minutes long, explore topics in child development, such as brain development, language acquisition, or imitation.
    • In collaboration with the other 14 founding nonprofit organizations, the National Center for Learning Disabilities operates and manages Understood. They have resources for parents of children with learning and attention issues. Their articles and checklists for the signs and symptoms of these issues are a great resource for parents of young children to track their child’s development and get help.
    • Zero to Three: ZERO TO THREE is a national nonprofit organization that informs, trains and supports professionals, policymakers and parents in their efforts to improve the lives of infants and toddlers in the early years. They cover various topics from brain development, emotional well-being to childcare and early litrearacy.


Early childhood education

    • NAEYC: The National Association for the Education of Young Children (NAEYC) is a professional membership organization that provides research-based resources, tips and ideas for families—from child development to reading, writing, music, math, and more, for all young children, birth through age 8.

Food & nutrition

    • LactMed: For pregnant and breastfeeding mothers, The Drugs and Lactation Database (LactMed) contains information on drugs and other chemicals to which breastfeeding mothers may be exposed. It includes information on the levels of such substances in breast milk and infant blood, and the possible adverse effects in the nursing infant.
    • The Doctor Yum Project: The Doctor Yum Project is a nonprofit that teaches a healthy lifestyle to the families. They work with the youngest family members to make healthy food fun for families and give them information and ideas to create a foundation for healthy eating at school and home.
    • What’s Cooking? USDA Mixing Bowl: What’s Cooking? USDA Mixing Bowl provides recipes and resources to support building healthy and budget-friendly meals. It was developed through a collaboration between the Center for Nutrition Policy and Promotion (CNPP), the Supplemental Nutrition Assistance Program (SNAP), the Child Nutrition Programs (CNP), and the Food Distribution Division (FDD).

Toy safety

Guest author: Purva Gujar is the founder & president of Inceptive, a nonprofit designed to assist parents before, during, after parental leave and beyond.

Hand in Hand will partner with Inceptive in June to offer a three-part web series on How to Hire and Keep a Great Nanny in partnership with The Institute for Families and Nannies. Sign up for the first workshop today!